Propel is on the hunt for promising tech startups who are ready to get serious about sales





Propel is accepting applications for Incite Phase 2

Propel is actively seeking out companies who qualify for Incite Phase 2. Incite is Propel’s accelerator for early-stage tech startups. Phase 2, which runs up to nine months, focuses on building a repeatable sales engine.  

The accelerator program is completely virtual.  It is also customized and adapted to fit each individual company’s needs.

 “We’re looking for companies who have fine-tuned their problem/solution fit and are now looking to build a sales engine,” said Barry Bisson, CEO of Propel.   “Phase 2 of Incite is really focused on customer success so the companies will transform their mindset to be customer obsessed.  In turn, they’ll see consistent growth in their sales pipeline.”

Phase 1 of Incite focuses on validating the problem/solution fit. Phase 2 is for promising tech startups who are ready to get serious about sales and developing a sustainable revenue model.

In order to qualify for Phase 2, companies should:

  • have an ICT component to their business model
  • have achieved “problem/solution fit”
  • have sales or are close to having sales
  • have full-time founders

“You cannot create a successful business without being pushed outside of your comfort zone. Propel’s Incite encouraged us to analyze how we were doing things and to adjust in order to reach our goals more effectively," said Laura Simpson, CEO and co-founder of Side Door.  Side Door participated in the last Phase 2 cohort and they were also the inaugural winner of the Gerry Pond Sales Award.

Phase 2 culminates with an investor only demo day.  The Gerry Pond Sales award, which includes a $25,000 cash prize and the option for a $30,000 investment, is awarded to a Phase 2 company each year.

In addition to the programming, companies gain access to venture capitalists, mentors, and Propel’s network of experts spanning industries and the country.   Another integral component of the Phase 2 experience is the establishment of a virtual “council” for each company.  Each council is made up of three to five industry leaders who volunteer to participate in three virtual meetings with the founder(s).  The councils include Propel board members and other experienced experts and entrepreneurs.

The deadline to apply is July 31st but, for the first time ever, a select few qualified applicants may be granted early admission to the program.

Programming will launch in September.

Startups can apply by visiting:

More info about Incite Phase 2, can be found HERE.

About Propel (
Propel aims to be a leader in fostering the growth of successful global technology companies headquartered in Atlantic Canada.

Media contact:
Jane Harwood

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Barry Bisson
Propel Team

Barry has a BSc and MSc in Civil Engineering from the University of New Brunswick (UNB) and an MBA from Harvard University

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Laura Simpson

Laura Simpson is the CEO and co-founder (along with artist, Dan Mangan) of Side Door, a Canadian startup with the mission

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Charlotte Murray
Propel Team

Charlotte is an entrepreneur-in-residence with Propel.  She works directly with the companies in our accelerator Incite.

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Richard Jones
Propel Team

As an Entrepreneur-in-Residence (EIR) at Propel, Richard is responsible for coaching start-up founders to build their idea

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Derek Latham
Propel Team

Derek is an Entrepreneur in Residence with Propel and also manages Marketing and Communications for the company.

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Gordon McArthur

Sales professional. Market developer. Coach for entrepreneurs and intrapreneurs.