Radian6 helping MTV blaze a new path
Fredericton firm connects Twitter live to television
When rapper Kanye West snatched the microphone from country singer Taylor Swift during the MTV Video Music Awards Sunday night, online social media bloggers went wild.
Within seconds Twitter users chimed in with their views on the rapper's stunt, often full of vulgar language, and West became among the most blogged-about personalities affiliated with the TV company's awards.
A tool developed by Fredericton's Radian6 and San Francisco design firm Stamen - with the support of Twitter - allowed MTV to track live online feedback of its broadcast and continue monitoring the feelings of the Internet after the event.
According to Chris Ramsey, vice-president of business development for Radian6, the clickable image of West on the live website quickly became front and centre of the page.
"Kanye West got pretty big," Ramsey said.
During Sunday evening's ceremony, West appeared on stage as Swift was accepting her moonman trophy for winning best female video and publicly spelled out his disdain, suggesting Beyonc
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