Interactive Advertising: Balancing Industry Expansion and Consumer Demands for Privacy and Data Protection
Tuesday, November 30, 1999 | 12:00
While the market for interactive advertising continues to expand rapidly, the debate about consumer privacy and data protection rages on. What do technology, media, and telecommunications companies need to know? We'll discuss:
- The primary forms of interactive advertising and where the key privacy issues exist.
- Views of leading regulators and standard-setters versus those of the interactive advertising industry.
- Leading practices to identify and mitigate privacy risks associated with your interactive advertising.
Gain insights on privacy risks that interactive advertisers need to understand and actively manage if they are to leverage this emerging medium.
Dbriefs
Have an account? 
Recent Comments
Featured Article
But can a province this size really compete with the Ontarios and Californias of the world - the two jurisdictions that have taken the lead on smart grid?
New Brunsw...
