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Technology Executive favours attracting entrepreneurs to province, not big companies

New Brunswick needs to stop promoting the province as a place to do business if it wants to encourage new innovative startups, a leading technology executive says.

Marcel LeBrun, chief executive of Radian6, a New Brunswick company that has become a global leader in social media monitoring, says attracting large companies to the province won't likely create the human capital necessary for developing a cluster of new innovative businesses.

"If they're setting up here because they can get access to low cost call centre workers than no, it's not going to do anything for the tech sector," LeBrun said of a large technology company hypothetically opening operations here. "If they move their research and development here that would be a different thing, but I don't think that's what's being sold to them at the moment."

He said idea generation is usually kept close to the leadership of a company that won't likely move its headquarters here.

LeBrun will be the keynote speaker at Propel ICT's annual general meeting today in Saint John. His speech to the technology association crowd will focus on how web 2.0, particularly social media, provides new opportunities for businesses and further breaks down geographic borders.

Though the Internet has connected people around the world for about 20 years, LeBrun said in an interview, he will argue in his speech that the more recent popularity of the social web makes virtual proximity more important than physical proximity thereby eliminating geography as a factor for many businesses.

LeBrun said attracting companies to New Brunswick may make sense on an economic development agenda, and acknowledged discouraging the job creation efforts is controversial, but he, like many others involved with Propel ICT, feel the province needs to have a strong focus on entrepreneurship.

LeBrun sees value in inspiring creative home-grown business ideas that can use new Internet tools to compete in a world-wide market.

"It's a global world and we need to build globally minded companies," he said. "When you're in a flat world where geography doesn't matter you can't take your geography and use it as a differentiator."

He wants to see New Brunswick develop a technology cluster that will breed creativity, such as in California's Silicon Valley. Similarly to the popularity of a sport, LeBrun said a successful regional industry will come from people seeing it done and wanting to give it a try.

"If you come to bat enough times you're eventually going to hit something," LeBrun said. "I think the number of times we swing our bat is the key metric we need to be focused on."

Though New Brunswick doesn't have the population or money that Silicon Valley does, he said the province just needs the people that are here to bring their innovative ideas to market.

"I'm a believer that the more good ideas there are the more capital will come," he said.

LeBrun argues consumers don't care where a product or service is from - if it is interesting and stands out enough to generate discussion online it will likely sell.

"If you're a little jewelry company in Fredericton and you've got a product that's remarkable, that people will talk about, there's no reason why you can't really figure out how to grow that business," he said.