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Forget total addressable market - is there a problem in the market people are willing to pay to solve? This is the first question to be answered and we guide you through how to do this. There is no point in talking about how big the market is until you can prove that somebody wants your product or solution enough to pay for it. We will put your idea to the test...and then work on scaling it. For more on this step, reference Vision & Validation.
Can you articulate who your ideal customer profile is? In other words, who is that one customer segment who can’t live without your product? We know it’s exciting when lots of people tell you they like what you are doing, but are they actually willing to pay for it? The one customer segment who is – that’s who you should be entirely focused on. The customer for whom you are solving a great pain. The customer who is willing to pay you even to build out your product. Let’s find them, together. More details can be found under our Traction & Growth course.
You’ve validated there is a problem in the market people are willing to pay to solve. Terrific. You’ve also identified your ideal customer profile. Nice work. Now the magic starts to happen. Your sales cycles shorten, your contract values grow and traction is born. We help you build a repeatable, scalable sales process to capture this momentum. Also, you guessed it, investors love traction. Let’s get you there.
People are important. Really important. Let’s work on who you need to hire to drive growth. Hiring decisions are some of the most important choices as a leader. Building your core team who will help you create the culture and grow your company is a big deal.
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You are looking to grow a business and therefore need to think strategically about your IT team. We guide you in how to recruit, manage, and leverage your technology team properly. IP, privacy and security matter so let’s make sure you have a clear path to IT success.
As a founder you are constantly selling. Selling to new recruits, selling to potential investors, and of course, selling to your customers. Learning, understanding and embracing our proven sales process is important. Let’s move away from random conversations and instead understand this process and how to successfully close deals.
Shaping your skills as a founder and becoming a leader in charge of scaling a company doesn’t happen overnight.
It takes time to move through the process and Propel coaches are there with you to help you navigate, validate, and challenge your development.
Validate Your Idea Before Sinking Your Life Savings into It.
Vision & Validation is the first step of the Propel journey, focusing on validating the business idea with customers using the lean startup methodology to find problem-solution fit. Generally, this course is a great fit for companies who are making less than $1,000 in monthly revenue, or no revenue at all yet.
What To Expect When Applying to Propel:
The process can take 3-4 weeks.
Where Traction is Born.
Traction & Growth is the second step of the Propel journey for founders who have validated their product and have over $1,000 in monthly recurring revenue and are working on their startups full time.
What To Expect When Applying to Propel:
This process can take 4-6 weeks.
Reach out and connect with one of our startup coaches.
These coaches are our secret sauce and we have the track record to prove it.
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